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Tori Richard “Go Coco!” Resort Wear Hawaiian Shirt – White

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Tori Richard “Go Coco!” Resort Wear Hawaiian Shirt – White

“You only live once. You might as well look good.” ~Zippy Moondog


About Tori Richard

From their headquarters in Honolulu, Tori Richard is a resort lifestyle company. Founded in 1956, Tori Richard, Ltd. is still today a family business driven by an appreciation of unique fabrications and globally inspired prints. The artwork that informs our textiles is our passion.

In each piece of exquisite fabric one might find a thread with the balance of Kyoto, the mystery of Marrakech, the serenity of Hanalei and the sophistication of St. Tropez. Crafted of such fabrics as our proprietary Cotton Lawn, Silk, custom Jacquards, and flowing Chiffon, these exquisite items feature printed art that is often applied in as many as 18 distinct colors to capture brilliant hues and intricate design. A Tori Richard is like no other garment. It is our legacy and honor to create each exclusive new edition to be a delight to the eye, a pleasure to the skin, and a joy to the spirit.

The Beginning

The story begins in 1953, when Mort Feldman, a successful apparel manufacturer in Chicago, moved to Hawai‘i to retire. Retirement didn’t suit Mr. Feldman, and together with his soon-to-be wife, Janice Moody, and pattern maker Mitsue Aka, founded Tori Richard, Ltd. The company was named after one of Mort’s three sons, Richard, and one of Janice’s daughters, Victoria. Tori Richard, Ltd. was born with the singular philosophy of bringing sophistication to women’s resort wear. Only the finest fabrications were to be selected and all artwork for prints would be designed by and exclusive to the company.

The first factory was on Pier 7 in downtown Honolulu. At high tide it was not unusual to see wet floorboards. As the business quickly grew, Feldman moved the factory to a Quonset hut on Beretania Street in Honolulu.

Tori Richard in the 2000’s

Tori Richard was firmly re-entrenched as a sought-after, quality brand well known for its textile designs.

In 2003, Tori Richard opened its first retail store at the Hyatt Regency Waikiki, richly showcasing the clothing as works of art, alongside artifacts and jewelry from around the world. Over the next several years, Tori Richard opened stores at Ala Moana Center, The Shops at Wailea on Maui, Hilton Hawaiian Village, the Royal Hawaiian Hotel and, most recently, Whaler’s Village in Kaanapali, which opened on February 8th, 2010.

In 2006, Tori Richard retail won the “Resort Retailer of the Year” award from the Retail Merchants Hawai‘i and in the same year celebrated its 50th Anniversary. A 50th anniversary retrospective coffee table book, entitled, The First Firty Years by Jocelyn Fujii was published. It can be found in any of our retail locations as well as here in our online store.

In 2008, Tori Richard introduced its “Tori Vintage” line taking even some of the most dramatic of our archives and reinventing them with modern styling and colors.

In December of 2008, Tori Richard, Ltd became one of the world’s first solar powered apparel manufacturers and retailers. This unique, $1.1 million photo voltaic system provided our corporate headquarters and warehouses in Honolulu with 94% of all its electricity needs.
Chest Measurement is taken from the front of shirt under the armpits from seam to seam then Doubled.
Length Measurement is taken from the top of the collar down to the bottom of the shirt.

Size S M L XL 2XL
Chest 43″ 45″ 49″ 51″ 55″
Length 28″ 28.5″ 29″ 29.5″ 30″